Posts Tagged EC2

Google Apps Engine - A Route To Acquisition?

Google Apps EngineUp until recently I hadn’t payed much attention to Google Apps Engine.  Last month I attended the Google Atmosphere event in London and got a quick run down on Apps Engine from one of the Google Engineers at one of the stalls, I have to say I was very impressed with what I saw.

Google Apps Engine is one of the Cloud Computing offerings in the rapidly emerging segment of PaaS (Platform as a Service). Other significant competitors in this arena are Salesforce.com with their Force.com platform, Amazon.com with their AWS (Amazon Web Service) offerings and Microsoft’s Azure.  Interestingly, Google had invited both Amazon and Salesforce to present at the Google Atmosphere event while Microsoft were at their own event launching Windows 7.

Traditionally when you wanted to build and deploy Web Applications / Sites you had to arrange hosting, or worse deploy servers.  This typically had to be in place before you touched a line of code and often times ended up being a messy, time consuming and expensive affair. Now with Google Apps Engine all you need is a Google account and the ability to use Python or Java.  The best part is that its free for modest sized apps/sites (up to about 5 million page views per month) and has reasonable usage charges beyond that.

You do have to give consideration to what you are signing up for before you get started. Unlike developing your solution on a LAMP stack, your Google Apps Engine project isn’t going to be easily portable, you do retain ownership of all your data and can export this at any time to migrate it elsewhere, but bear in mind that the data is stored in what Google call “BigTable” database and is accessed via GQL (Google Query Language). GQL has a similar syntax to SQL but the underlying data is stored very differently.

Force.com, Amazon S3/SimpleDB or Microsoft Azure all present similar issues but you have to balance these concerns with the benefits of the platforms.

This is not a statistical fact but I suspect that the majority of web applications that are written are in the “throw away” category, that is that they are either never brought to completion, are not implemented if they are completed, are built as a pilot or are built for a finite short term purpose. Only a small percentage of applications that are launched ever run into the happy problem of scaling but if your application does fall into this category you don’t need to worry if its built on Google platform, you seamlessly get access to the vast resources Google runs its own business on.  If on the other hand your application fell into the “throw-away” category you will have benefited because you didn’t wast time, resource or money worrying about the stack.

Some of the really nice benefits of the Google Apps Engine are the ability to seamlessly use most of the other Google service offerings via simple API calls, indexing, mail, docs, image manipulation, Google Talk and Google Maps to name a few.

Additionally I have seen a good deal of discussion on, what I consider to be a plausible argument that Google will be on the market to buy successful and innovative applications / companies that use the Google Apps Engine.  Google is renowned for its preference to buy early stage start-ups and after all if they buy a company that has deployed a successful app on its own engine, they will have little integration work to complete besides changing the name and the logo.

As always your thought and comments are appreciated.

[Post to Twitter] Tweet This Post  [Post to Digg] Digg This Post  [Post to Reddit] Reddit This Post  [Post to StumbleUpon] Stumble This Post 

Tags: , , , , , , , ,

Will Cloud Computing Define Your I.T. Career?

Despite what many people neatly ignore and categorize as “hype”, cloud computing is slowly but steadily gaining ground. Surprisingly, a recent Rack Space survey indicated that 67% of small business and 47% of mid sized businesses in the U.K. were not familiar with the term “cloud computing”. I am guessing here but, I think the reason that so many IT professionals are not yet familiar with this technology shift is simply down to the fact that they are swamped.

As I have mentioned in previous posts, the current economic headwinds haven’t dampened the insatiable appetite for computer storage space and resources and with tighter budgets many I.T. folks are running flat out on daily tasks and are thus fully occupied in maintenance mode, this doesn’t leave any time to take a step back and consider strategic directions for the medium and long term. I have also seen some evidence to suggest that cloud computing is actively being resisted or ignored because some I.T. practitioners see it as a threat to their jobs. I can certainly understand the sentiment, after all, would you walk into your boss’s office and say;

Ever hear of cloud computing?

Ever hear of cloud computing?

“hey boss!, you know all this money you pay me to keep all these systems going and all the money we spend on technology, what would you say if I told you that you don’t need to pay me any more and you can buy the same services for a fraction of the cost using this thing called cloud computing?”

Interesting scenario, huh?

In reality this situation is nothing new in I.T., as always, the technology keeps changing and getting cheaper, and tasks that start out requiring specialist I.T. skills to complete soon become mainstream, get packaged with proper user friendly interfaces and are passed off to consumers and end users to take care of themselves. In the greater scheme of things, its not that long ago that I.T. professionals were paid to take a computer out of a box and plug it in, or when an I.T. guru was required to plug a modem into a P.C. and setup an internet connection for an end user. A typical end user today is capable of doing as much (or more) as many I.T. professionals just a decade ago. Think about it, most users today can go down to their local P.C. store, buy their equipment, setup home networks, connect to the internet and create or update their web-pages / blogs or social network profiles, etc.

One interesting trend over the past number of years has been the divergence between what has been seen as corporate systems and consumer systems. For example, most corporates have adopted Microsoft Exchange or Lotus notes as messaging systems while consumers have tended to opt for Yahoo, HotMail or Google Mail. Anyone familiar with implementing and maintaining corporate messaging systems will be well aware of the complexity and cost of this endeavor and most end users don’t understand why they are restricted to small storage limits at work, especially when they can get 50 or 100 times more storage space on their personal email systems. Similar examples can be found all across the spectrum of enterprise systems. The easy (and often free) availability of consumer systems combined with restrictions imposed on end users by corporate I.T. has ignited a trend where many users tend to circumvent corporate systems in favour of their personal services.

Meanwhile there has been something else very interesting happening in the divergent paths between corporate and consumer technology / systems. While corporate systems have in my view been getting more and more complex, costly and bloated, consumer systems have become far more simple and usable. Take the example of Google Docs V’s Microsoft Office, I have used office for many years and like most everyone else, upgraded to the latest version (2007) as soon as it became available. In honesty I find the newer MS Office experience very frustrating because of a number of things including, changed file formats (I have to be mindful when sending documents to others who may not be able to open them) and a whole bunch of new complexity and features that I don’t need, want or use, added to this is the fact that I have to email myself documents to take them from home to work (or vice versa) and I frequently run into versioning problems with documents stored in many places. More recently I have started using Google Docs, Its free, simple, intuitive and I can get at my documents from wherever I go, looking through the menus I can appreciate that the functionality is far more limited than Microsoft Word, but I haven’t yet found anything limiting about it. I have stopped bringing a laptop with me when I travel and instead tend to do everything I want through an internet browser.

This all brings me to the point where I am wondering if we, as an I.T. community need to “press the reset button”?

Are we really adding value to the organisations which we serve or are we so immersed in what we do, that we simply keep blindly doing what we have always done? I appreciate that every organisation is different and many companies need to run very specialist and perhaps niche applications, however, I also believe that the great majority of corporate computer users have been given tools that are, outdated, bloated and not easy or friendly to use. To add insult to injury, we continue to invest heavily in time and money to keep many of these systems alive while users circumvent these systems and embrace technologies and services that we should probably be embracing instead of resisting.

This brings me to the main point I wanted to make, if the I.T. community continues to resist (or ignore) the adoption of cloud computing (where it makes sense), how long do you think it will take before the I.T. department and the people working in I.T. are bypassed and become irrelevant within a company? Many core services that I.T. departments provide to a company are now available to savvy end users who can actually provision the services themselves and get better service at a better price. The same trend is rapidly emerging in more significant ways, particularly in provisioning virtual servers on Amazon AWS, All you need now to setup a server farm is a credit card and a web browser.

It is my belief that we need to re-examine and understand what our users actually want to achieve. After all, does your boss, or the average employee at your company really care what server hardware you use? or what type, let alone what version of a particular type of software you use? I don’t think so! Most people just want to do their day jobs and not wrestle with the systems they use.

In conclusion, my advice would be to look around at the various different solutions you can use to help simplify your users life and pluck up the courage to walk into your boss’s office and suggest how you can make your I.T. department, your systems and your users a whole lot more efficient while simplifying the technology and reducing costs. Wouldn’t it be better for you to suggest this to your boss today, as opposed to him/her telling you that he/she has done this in six months time?

[Post to Twitter] Tweet This Post  [Post to Digg] Digg This Post  [Post to Reddit] Reddit This Post  [Post to StumbleUpon] Stumble This Post 

Tags: , , , , , , , ,

The Future of Cloud Computing

I have seen a good deal of commentary lately on cloud computing where people (who should be “in the know”) have put forward opinions that cloud computing is hosting by another name.

To put the record straight, yes you can use cloud computing as an alternative means of traditional server or website hosting, but it is so much more than that.  Unlike traditional hosting arrangements cloud computing offers many different layers and opportunities right now, and many new layers and opportunities are either just unfolding or yet to be discovered.

We are all familiar with SaaS (Software as a Service).  Well Cloud Computing readily provides the ability to use the cloud as PaaS (Platform as a Service).  One of the massive benefits of Cloud Computing is the flexible infrastructural platform it provides and the ability to change computing resource from a capital intensive / skills intensive investment into a utility.  Just like your electricity or gas supply, plug in and pay for as much or little as you use.

There are a number of industry heavy-weights investing heavily right now in cloud computing, including Amazon, IBM, Google, HP, Dell, Microsoft & Others.  All of these providers currently have their efforts concentrated on providing standalone public clouds.  Meanwhile VM Ware, and Red Hat are currently offering customers the ability to build private cloud computing platforms.

My view is that cloud computing platforms will soon reach a tipping point where it will no longer be at the cutting edge but instead will be the de-facto mechanism used for providing computing resources.  However, in order for this to happen there is one significant hurdle overcome first, that is, the ability for all the public and private clouds to interconnect seamlessly.  Consider it the “Inter-Cloud”.  For a comparison consider the growth of the internet, firstly there were a bunch of private networks that were not connected to each other, then with the emergence of the internet private networks began to connect to the internet using gateways.  Before too long the emergence and broad adoption of standard protocols (TCP/IP) eliminated the requirement for gateways and everything became connected to everything.  Something similar is inevitable for cloud computing and it is probably going to happen sooner than you think.

One technology to watch here is Red Hats MRG.  MRG stands for Messaging Real-Time Grid and is really a wolf in sheep’s clothing.  With technologies like MRG, Cloud Computing Consultants can now offer clients incredible computing power from existing server and desktop inventory by enabling scheduling to local and remote grids, rented cloud capacity and cycle-stealing from desktop PCs.

This is the start of something big, next time I post I will outline some very specific ideas I have on how these changes not only affect the IT industry but are also going to have a dramatic affect on how the world works.

[Post to Twitter] Tweet This Post  [Post to Digg] Digg This Post  [Post to Reddit] Reddit This Post  [Post to StumbleUpon] Stumble This Post 

Tags: , , , , , , , , , , , ,

Why Amazon is one of the most important IT Companies right now

When most people think Amazon they think “on-line book store”, however over the last couple of years Amazon has been silently positioning itself as one of the industry leaders in Cloud Computing.

Amazon is currently offering a number of services under the umbrella of Amazon Web Services.  The services include;

  • Amazon Elastic Compute Cloud (EC2), providing scalable virtual private servers using Xen.
  • Amazon Elastic Block Store (EBS), providing persistent block level storage volumes for EC2.
  • Amazon Simple Storage Service (S3), providing Web Service based storage for applications.
  • Amazon Simple Queue Service (SQS), providing a hosted message queue for web applications.
  • Amazon Mechanical Turk (Mturk), managing small units of work distributed amongst many people.
  • Alexa Web Services, providing traffic data, thumbnails, and other information about web sites.
  • Amazon Associates Web Service (A2S, formerly Amazon E-Commerce Service or ECS), providing access to Amazon’s product data and electronic commerce functionality.
  • Amazon Historical Pricing, providing access to Amazon’s historical sales data from its affiliates.
  • Amazon Flexible Payments Service (FPS), currently in limited beta[2], provides an interface for micropayments.
  • Amazon DevPay, currently in limited beta, is a billing and account management system for applications that developers have built atop Amazon Web Services.
  • Amazon SimpleDB, currently in limited beta, allows developers to run queries on structured data. It operates in concert with EC2 and S3 to provide “the core functionality of a database.”[3]
  • Amazon AWS Authentication is an implicit service, the authentication infrastructure used to authenticate access to the various services.
  • Amazon Fulfillment Web Service provides a programmatic API for sellers to ship items to and from Amazon using Fulfillment By Amazon.
  • Amazon CloudFront, a content delivery network (CDN) for distributing objects stored in S3 to so-called “edge locations” near the requester.
  • AWS Management Console (AWS Console), A web-based point and click interface to manage and monitor the Amazon infrastructure suite including but not limited to EC2, EBS, S3, and SQS.

I think EC2 is one of the most exciting offerings here.

I have been using EC2 for nearly a year now and I have to say I think it is a game-changing service.  In simple terms it enables anyone to get access to as much or as little server capacity as you want or need.  Once setup correctly it is a couple of mouse clicks to add as many servers as you want.

The cost is very competitive too - based on the assumption that an entry level server has a lifespan of 3 years and needs 300 watts of power to run (+another 300 watts to cool) the comparrisson is roughly as follows;

Traditional Server cost €2,500

Electricity .6Kwh X 26,280 = 15,768 Kwh @€.020 = €3,153

Total Cost €5,653 for 3 years (€157 per month)

Amazon Server Cost 26,280 hours @ US$0.10/h = US$2,628 (€1,946) for 3 years (€54 per month)

There is also a cheaper way of using this called reserved instances. This involves a $500 once off payment and a discount rate of $0.03/hour - that brings the cost down to (€954) for 3 years (€27 per month).

All these calculations are based on the “small instance”

The other point to note here is that you can bring these servers up and down at the click of a mouse, so say for example if you have a business with peak requirements at a given time of year you can temporarily buy extra resources and switch them off when they are no longer required.

[Post to Twitter] Tweet This Post  [Post to Digg] Digg This Post  [Post to Reddit] Reddit This Post  [Post to StumbleUpon] Stumble This Post 

Tags: , , ,