Update 13th October 2009 check out - http://tattlerapp.com/download

If you are serious about monitoring your brand these days you will no doubt be aware of the vast amount of information propagating on the web every minute of every day.  Consider all the messages that fly by on Twitter, posts on Facebook, My Space etc.  Now add in all the blogs, photo sharing and video sharing and you feel your head spin.

It seems like an impossible task right? ….

Wrong.

There is a fantastic solution that right out of the box called Buzz Monitor that will monitor Alexa, Ask/Bloglines, Blip TV, BlogPulse, Compete, Daily Motion, Delicious, Flickr, Google Blog Search, Google News Search, Google Video, IceRocket, Technorati, Topix, Truveo, Twitter, Youtube…..   plus many more  for your brand name on an ongoing basis.

Buzz monitor downloads the pages that mention your brand to its own database and runs the content through the excellent Open Calais service to semantically tag the entire content contextually.

At the front end you get a very simple interface which gives you tag clouds, sources of mentions as well as trends and timelines and other well laid out and useful information to stay informed about how your brand is doing on-line.  This is very useful in the Web 2.0 world as it will enable brand conscious businesses to interact immediately with a global audience and respond appropriately to any good or bad feedback/ discussions involving their brand.

Buzz Monitor is a serious piece of work based on a Drupal platform, it is integrated with services from some of the most successful and innovative companies on the web including Thomson Reuters (Open Calais), Amazon (Alexa), Google (Youtube, Video, News, Blogs), Compete, Yahoo / Flickr, Technorati, Twitter and Delicious to mention a few.

You are probably expecting a hefty price tag?  The good news is, it is absolutely free.  It is all based on open source software.  The software itself is pretty easy to setup, particularly if you have any Drupal experience.

The download was available on www.opensourceopenminds.com but is currently displaying a message to check back in July.  I do have a copy of the Drupal install profile if this is something of interest to you.  (If you want to download BuzzMonitor drop me a line or I can also hook you up with a Drupal consultant if you want someone to set this up for you).

So.  If you are serious about your on-line brand identity, or you want to monitor your brand on-line Buzz Monitor is something you definitely want.

As an additional thought! If anyone has a bunch of clients who would benefit from “On-Line Brand Monitoring” as a service there may be a very interesting business opportunity, I can take care of the setup and hosting if you have some clients who would use this……..

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